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The right length for any company explainer video in Saudi Arabia is between 60 and 90 seconds, and its success rests on a five-part script: the customer's problem, then the solution, then how it works, then the proof, then a clear call to get in touch. It usually costs between SAR 2,500 and 12,000 for 2D motion graphics and is produced in two to three weeks. That is the short answer. The details, however, decide whether the video brings in customers or sits on the home page with no effect. Below we explain, for marketing managers and business owners, how to choose the right length, how to write the script second by second, when to choose 2D or 3D motion, live action or AI, and which voice-over suits your audience: Saudi dialect, neutral Gulf Arabic or Modern Standard Arabic. We finish with where to publish the video so it turns into WhatsApp conversations and quote requests.
The first question a marketing manager asks is about length, and it is the right question, because length determines the cost and how many messages the video can hold. The accepted rule in marketing video is that viewers decide within the first few seconds whether to keep watching, and that attention drops the longer a video runs without something new. That is why a range of 60 to 90 seconds has become the practical standard for a video explaining a single service, what global agencies call an explainer video: enough time to present the problem, the solution and the proof, without running so long that the viewer gets bored.
But 90 seconds is not a sacred number. The right length follows where the video is shown and what it is for. Here is the reference we use:
| Where it is used | Suggested length | Goal |
|---|---|---|
| Website home page | 60–90 seconds | Explaining what the company offers and why it is different, then directing the visitor to the contact button |
| A specific service or product page | 60–120 seconds | Explaining how it works in detail for an interested visitor |
| Social Media Ads | 15–30 seconds | Grabbing attention and delivering one message (a cut-down version of the original video) |
| Exhibition booth screen | 30–60 seconds, looping without sound | Visually attracting passers-by, relying on text and motion instead of voice-over |
| Presentation to investors or partners | 90–180 seconds | Showing the market size, the model and the team, alongside the service |
| WhatsApp message to a prospective customer | 45–60 seconds | A quick reply that explains the service before the sales rep calls |
Practical advice: ask the provider for a main 90-second video, plus two cut-down versions of 15 and 30 seconds in social media sizes. Cut-downs cost far less than producing a new video, because they reuse the same scenes.
Most weak explainer videos start like this: "Our company was founded in… and we are pioneers in…". This opening talks about the company, and in the first few seconds the viewer does not care about the company. They care about their own problem. The following structure reverses the order, and it is what we use for a 90-second video:
| Part | Timing | What it says | Approximate word count |
|---|---|---|---|
| 1. The hook and the problem | 0–12 seconds | A situation the customer lives and recognizes, in a single sentence or question | 20–25 |
| 2. The solution | 12–30 seconds | What the company offers in one clear sentence, without technical jargon | 35–40 |
| 3. How it works | 30–60 seconds | Just three steps: how the customer starts and what they receive | 55–65 |
| 4. Proof and trust | 60–78 seconds | A real figure, a testimonial, a certification or the sectors you serve | 30–35 |
| 5. The call to action | 78–90 seconds | One specific action: WhatsApp, booking an appointment or visiting the booth | 15–20 |
The total is about 160 to 190 words, a comfortable count for an Arabic voice-over at a clear advertising pace that does not sound rushed. If you write 300 words for a 90-second video, you will be forced into one of two things: the voice artist speeds up and the viewer cannot follow, or the video stretches to two and a half minutes. Cut before you start recording.
Start with a concrete situation. Suppose you are a company offering a fleet management system for transport. Do not say "We provide smart logistics solutions". Say: "Your truck left Riyadh this morning, your customer in Jeddah is asking where it is, and you have no idea." A viewer who has lived this situation will keep watching. Anyone who has not is not your customer anyway.
One sentence that sums up what you do, followed by a visual scene that shows it. For example: "With our system, you see every truck on the map in real time, and your customer automatically gets a tracking link." Do not list features here; features belong on the service page.
This is the longest part, where confusion turns into clarity: three numbered steps on screen. For example: we install the device, then you connect your account, then you follow along from your phone. The brain remembers three steps easily; nobody remembers seven. And if your service is complex, choose the three steps that matter most from the customer's point of view, not your technical team's.
This is where you put what builds trust, provided it is true and verifiable: your actual number of clients, the sectors you serve, an official certification, or logos of clients who agreed in writing to appear. Do not use exaggerated round numbers. The Saudi business buyer will ask about them in the first meeting.
One action only. "Message us on WhatsApp and get a quote within a day" is better than listing your website, phone, email and social accounts all at once. And keep the call to action on screen for at least three seconds, because many people watch without sound.
Here is a complete script, in all five parts, for a hypothetical company offering a truck fleet tracking system, in neutral Saudi dialect. Copy it, replace the details with your own service, and keep the timings:
Notice that the proof section stays empty until you put a real figure from your company in it; a made-up figure destroys the trust the whole video has built.
If you want to go deeper into the wording itself, we explained persuasive writing techniques for motion graphics in our article writing effective ad copy for motion graphics videos.
No style is better than the others in absolute terms. There is a style that better suits your type of service, your audience and your budget. The simple rule: if your service is invisible (software, insurance, consulting, a system), motion graphics explain it better than a camera, and the same goes for any digital product or app explainer. If your advantage is tangible (a factory, a restaurant, a clinic, a team), filming proves it better than illustration. It is the same criterion we apply when choosing the style in our AI-powered marketing video and motion graphics production service.
| Style | Best suited for | Strength | Weakness |
|---|---|---|---|
| 2D motion graphics | Digital services, software, apps, financial services, consulting | Simplifies abstract ideas, and is easy to edit and update later | Can look generic if it relies on ready-made templates |
| 3D motion graphics | Industrial products, off-plan real estate, devices, complex technology | Shows what cannot be filmed: the inside of a machine, a building not yet built | The highest cost and the longest time, and any change is expensive |
| Live action | Restaurants, clinics, factories, companies that sell on the strength of their team | Proves the company is real and shows the people and the place | Needs locations and actors and may need permits, and is hard to change after filming |
| Hybrid: live action + motion | Mid-sized and large companies, investor presentations | Combines the credibility of filming with the clarity of animated explanation | Needs two teams and more coordination |
| AI-assisted motion graphics | Recurring content, ads, quick testing of several versions | Faster and cheaper for scenes and voice | Needs strict human supervision to keep the brand identity and Arabic pronunciation right |
On live filming specifically: filming in public places or for commercial purposes in the Kingdom may require a permit from the competent authority, in addition to the consent of whoever owns the location. The General Authority for Media Regulation regulates media production licenses, so make sure the production company is licensed and that it, not you, obtains the permits. Motion graphics of both kinds need no filming locations at all, which is one reason they are so widespread in explainer videos.
As for AI: today it is a tool that speeds up production, not a replacement for the idea, the script and the direction. You will find what it does and does not offer in detail in our article on AI motion graphics in 2026. So we will not repeat it here, apart from one warning: do not accept a fully generated explainer video for your company without human review of the Arabic pronunciation, cultural references and people's features. These mistakes are the first thing a Saudi viewer notices.
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The voice-over is half of an explainer video. The wrong voice makes a local company sound imported, and a large company sound like a small shop. The choice depends on your audience, not your personal taste:
The closest to the end customer in the Kingdom, and it builds familiarity quickly. It suits consumer services, restaurants, apps and stores, and any video published on Snapchat, TikTok and WhatsApp. Choose the dialect by your audience's region: a video targeting Jeddah and Makkah may land better in Hijazi, and one targeting Riyadh and Qassim in Najdi.
A middle ground understood by audiences across Saudi Arabia and the whole Gulf without sounding formal. It suits companies serving more than one Gulf country, or when you want a friendly but professional tone for business clients.
The best fit for government and semi-government entities, investor presentations, international exhibitions such as LEAP, and industrial and financial companies. It brings gravitas and clarity, but it can feel cold in a short social media ad. The common solution: Modern Standard Arabic for the main version, and Saudi dialect for the cut-down ad versions.
Voice artist rates in Saudi Arabia vary widely, and they are a relatively small but influential item in the budget of any company explainer video. The following prices are approximate as of 2026 and vary by the voice artist's experience and the scope of use:
Always ask about usage rights: are you allowed to use the voice in paid ads, at exhibitions and on TV, and for how many years? Some voice artists price organic digital use at one rate and paid ads at a higher one. And make sure the quote states whether it includes 15% VAT.
We detailed the cost of each production stage, and the difference between the three quality levels by length, in our separate guide how much does a motion graphics video cost in Saudi Arabia in 2026. So here we show only a summary tailored to an explainer video of about 90 seconds, by production style:
| Production style (about 90 seconds) | Approximate range in SAR | What it usually includes |
|---|---|---|
| Basic 2D motion graphics (enhanced templates + AI voice) | 2,500 – 5,000 | A short script, template-based graphics, licensed music |
| Professional custom 2D motion graphics + human voice artist | 6,000 – 12,000 | Script and storyboard, graphics in your brand identity, voice-over, two revision rounds |
| 3D motion graphics or complex character animation | 15,000 – 28,000 | Three-dimensional modeling, lighting and textures, longer rendering time |
| Live action company video (one filming day + editing) | 8,000 – 25,000 | Film crew, equipment, editing and color grading, with possible extra costs for actors and locations |
| Hybrid: live action + motion | 15,000 – 40,000 | One filming day, then animated graphics over the footage to explain the service |
These prices are approximate as of 2026 and vary with the complexity of the graphics, the number of revision rounds, usage rights and the provider's experience. Every quote should state whether it includes 15% VAT. The items that suddenly raise the price if not agreed in advance: cut-down versions, vertical sizes, English subtitles and source files.
Do not just ask "How much does the video cost?"; ask how many customers it takes to cover it. If your average contract value is SAR 20,000, a SAR 10,000 video pays for itself with a single contract that comes from the home page or a conversation at an exhibition. But if your order value is SAR 150, basic 2D motion graphics with more spent on the ads that get it in front of people is usually the better fit. A video without distribution is a cost without a return.
What delays projects most is not the animation but waiting for approvals on the client's side. Here is an approximate timeline for a 90-second 2D motion graphics video:
The result: about two to three weeks for 2D motion graphics, and four to six weeks for 3D motion graphics or a hybrid production with filming. The market norm is 4–10 working days for animation, and at Bateel we commit to the first video within two working days of the script and storyboard being approved. So your real focus as a client is approving the script quickly and clearly.
Remember the seasons: if the video is for an exhibition or a season, start at least a month before the date. LEAP 2027, for example, takes place in Riyadh from 12 to 15 April 2027 according to the official exhibition website, and anyone who orders their booth video in March joins the rush of requests from every exhibitor. The same applies to Riyadh Season, which usually launches in the last quarter of the year, to the major industrial and real estate exhibitions, and to National Day and Ramadan campaigns.
Any company explainer video that sits in a folder on the marketing manager's computer has, in practice, not been produced yet. These are the places where a view turns into a request, ordered by how close they are to the buying decision:
Place it at the top of the page, right next to the contact button, not at the bottom. Make it play on click with a clear cover image, and do not let it autoplay with sound. Make sure it loads from a video hosting platform or with lazy loading so it does not slow the page down, because a heavy video can hurt your website's speed and rankings. If your current website does not present your services clearly in the first place, a video will not fix the problem. Start with a website designed to turn visitors into customers.
This is the strongest channel in the Saudi market and the one least used for video. Send a 45 to 60 second version as the first reply to every new inquiry, and put it in your catalog and status. A sales rep who sends a video explaining the service before the call starts the call with a customer who already understands. Export a lightweight version optimized for mobile so it arrives quickly.
If your clients are companies, LinkedIn is where the decision-maker sees you. Upload the video directly to the platform instead of sharing an external link, add written captions, and in the post describe the problem the video solves, not the company name. Your sales staff can also share it in their messages to prospects.
A booth screen needs a version without sound: large Arabic and English text, clear motion, and a loop every 30 to 60 seconds. Add a QR code in the last scene that opens a WhatsApp chat directly, so you catch the visitor who could not find a free staff member to talk to.
The cut-down versions (15 and 30 seconds) are the fuel for your campaigns on YouTube, Snapchat, TikTok and Instagram. Use them to retarget people who visited your website but did not get in touch. To estimate the budget for this part, see our guide to Google Ads cost in Saudi Arabia 2026. And if you want someone to manage the whole distribution, that is part of our digital marketing service.
Put the video link in your email signature, on the first slide of the technical proposal sent for tenders, and in the company profile PDF. These channels cost you nothing extra and go straight to the decision-maker.
Before you order a company explainer video from any provider, use these questions. They reveal the difference between a professional provider and one who will deliver a beautiful video that does not sell. Ask them before you pay the first installment:
A motion graphics company explainer video of about 90 seconds costs roughly between SAR 2,500 and 5,000 at the basic level, SAR 6,000 to 12,000 at the professional custom level with a human voice-over, and can exceed SAR 15,000 for 3D motion graphics. Prices are approximate as of 2026 and vary by provider, so check whether they include 15% VAT.
Most proposals are priced per minute or per complete video. The going rate for 2D motion graphics starts at about SAR 750 per minute for template-based offers, rising to several thousand for the custom level with a human voice-over. Always compare what the proposal includes: the script, the storyboard, revision rounds and the different sizes for each platform.
The right length for a video explaining a single service on your website is 60 to 90 seconds. Social media ads need 15 to 30 seconds, and investor presentations can reach three minutes. It is best to produce a main 90-second video, then cut short versions from it at a lower cost than producing a new video.
Motion graphics are better for explaining invisible services such as software, apps and financial services, and they are easier to edit and need no locations or actors. Live filming is better for proving that a real place and team exist, such as restaurants, clinics and factories. A hybrid approach combines the advantages of both for mid-sized and large companies.
A 90-second 2D motion graphics video takes about two to three weeks, covering the script, storyboard, voice-over, animation and revisions. 3D motion graphics or a hybrid production needs four to six weeks. What stretches the timeline most is the client's delay in approving the script, not the animation itself.
The choice depends on your audience. Saudi dialect is closer to the end consumer and to social media ads. Modern Standard Arabic suits government entities, investors, international exhibitions and the industrial and financial sectors. Neutral Gulf Arabic is a middle ground for those serving the whole Gulf. Many companies use Modern Standard Arabic for the main version and dialect for the short ad versions.
A good explainer video is not measured by how beautiful the graphics are, but by how many conversations it opens. That starts with a script that talks about your customer's problem in the first 12 seconds, a production style that fits the nature of your service, a voice that sounds like your audience, and a distribution plan that puts it in front of the decision-maker on your website, WhatsApp, LinkedIn and at your exhibition booth.
The Bateel Tech Solutions team in Riyadh, with experience from more than 120 projects for more than 50 clients, builds the video with you from the brief to the cut-down versions for each platform, and delivers the first video within two working days of the script and storyboard being approved. Message us on WhatsApp with your service idea, or book an appointment through our Contact Us Page, and get a proposed script structure and a clear quote for your company video.
